Brand Styles Guide

Brand Overview

Vision

We want to cultivate artistic growth in a space where bold creativity meets lasting connections between artists and the customers who wear their stories. We also want content that converts with design that grows, resonates, engages and inspires customers with work that is artistic and authentic.

Voice

We want to show how tattoos empower and how Red Arbor is here to help customers see what others don’t. To show that the right artist is everything and you know when it’s time. We want to make the process easy of doing a consultation, finding the right artist, and making the right mark.

Logo

This logo is a redesign based on a cherry blossom. It is used to represent the brand as a whole and display the brand colors.

Combination Mark

This mark is a redesign based on the typeface Courier New. It is used to represent the brand as a whole and display the brand colors so people can recognize who we are. Only the text can be used in black or white.

Clear Space

Logo

Using the center two circles from the middle of the logo to indicate how much clear space should be between the logo and something else. Place the circles on the outer most sides of the logo.

Clear Space Cont.

Combination Mark

Using the “E” by itself to indicate how much clear space should be between the Combination Mark and something else. Place it on the outer part of the “R” and the outer edges of the logo.

Logo Text

The Text “RED ARBOR” is Courier New Bold and all caps. The text “TATTOO” is Courier New Regular and all caps. The leading is a 30 and the kerning is at 150 with the dots being a bullet point from the font glyphs that’s about 11 sizes smaller than the text.