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Contents
Brand Overview
Vision
We want to cultivate artistic growth in a space where bold creativity meets lasting connections between artists and the customers who wear their stories. We also want content that converts with design that grows, resonates, engages and inspires customers with work that is artistic and authentic.
Voice
We want to show how tattoos empower and how Red Arbor is here to help customers see what others don’t. To show that the right artist is everything and you know when it’s time. We want to make the process easy of doing a consultation, finding the right artist, and making the right mark.
Logo
Logo
This logo is a redesign based on a cherry blossom. It is used to represent the brand as a whole and display the brand colors.
Combination Mark
This mark is a redesign based on the typeface Courier New. It is used to represent the brand as a whole and display the brand colors so people can recognize who we are. Only the text can be used in black or white.
Clear Space
Logo
Using the center two circles from the middle of the logo to indicate how much clear space should be between the logo and something else. Place the circles on the outer most sides of the logo.
Clear Space Cont.
Combination Mark
Using the “E” by itself to indicate how much clear space should be between the Combination Mark and something else. Place it on the outer part of the “R” and the outer edges of the logo.
Combination Mark
The Text “RED ARBOR” is Courier New Bold and all caps. The text “TATTOO” is Courier New Regular and all caps. The leading is a 30 and the kerning is at 150 with the dots being a bullet point from the font glyphs that’s about 11 sizes smaller than the text.
Logo Don'ts
Logo Don'ts Cont.
Palette
Typography
Imagery Hierarchy
Buttons
Buttons
Here are some button options used throughout the website. The edges are rounded to a radius of 11 and can be used in many forms or words to help represent the brand and used for it’s specific function.
